'Secret Chat' is limited to the paid subscription tier of MeWe, and uses double ratchet encryption to ensure that chats are private and not visible even to MeWe employees. Person-to-person online chat is similar to that in most other social media and social networking sites, and supports text, video calling, and voice calling. Online chat may occur between two or more people or among members of a group.
The MeWe site and application has features common to most social media and social networking sites: users can post text and images to a feed, react to others' posts using emoji, post animated GIFs, create specialized groups, post disappearing content, and chat. In 2020, Mashable described MeWe as replicating Facebook's features. By 2015, as MeWe neared the end of its beta testing cycle, the press called MeWe's software 'not dissimilar to Facebook'.
